Cosmetics are something that has become an integral part of a woman’s fashion statement. They not only manage to camouflage her flaws but also enhance her features. There is an estimation for the growth of cosmetics sales to be around $100 Billion around the globe. Thus, this shows the highly lucrative market for this range of products in India as well. The following list tries to capture the various brands that are popular among the consumers due to different reasons ranging from being economical, being organic, or being made up of superior ingredients. The cosmetic brands and makeup industry has been booming with each passing day. The demand for market products is reaching heights of a new level and the customer’s engagement in the industry is skyrocketing like never before. With this, the customers have a wide variety of products to choose from and a huge range of brands to build faith. in providing the customers with a wide option, the next step of difficulty that comes to them is of choosing the best product and company to rely on.
1. MAC Cosmetics
MAC Cosmetics is mainly for makeup professionals. It is a subsidiary type industry. New York is the headquarters of this industry. It is the third global makeup brand. The famous brands of this company include Retro Matte Lipstick, Pro Longwear Concealer, Prep + Prime skin refined one Primer, studio fix perfecting powder, Extended Play Lash Mascara. MAC Cosmetics disrupts the Indian cosmetics tradition through the sachet concept. These small packs increase the sales and reach the customer widely. Ever since the company landed in India, there has been a huge market rush that has altogether diverted towards the company. The company provides a wide variety of makeup products to choose from in both its offline stores and at the online stores at Nykaa.
2. L’oreal Paris
Founded in Clichy and headquartered in Paris, L’oreal Paris is one of the oldest cosmetic brands that has attained a big name and has a huge brand story to tell. It was founded in 1909 and has been creating wonders in the cosmetic industry ever since. With Deepika Padukone as the fifth spokesperson and global brand ambassador, the company always made sure to provide the best to its clients. It is also one of those brands that are budget-friendly to the customers. L’Oréal Paris is one of the trademark brands of this company. In 2013 L’Oréal decided to invest Rs.970 crores in India. Moreover, in the same year L’Oréal made its first acquisition in India – Cheryl’s Cosmeceuticals, thus entering the professional skincare segment.
3.Lotus
Lotus Herbals is one of the famous cosmetic companies in India trusted for manufacturing. It was founded by Kamal Passi. The objective of this company is to provide the best beauty solution to everyone. Passi knew the importance of good packaging and made sure his products stand out in design. Lotus Herbals Ltd Company specializes in producing cosmetics that claim to have Ayurveda as well as herbal goodness. The brand promotes its products by accrediting its USP to be an amalgamation of traditional knowledge along with modern technology. They believe in making use of herbal ingredients and making their product devoid of chemical-based, synthetic cosmetics. This brand is also strictly against the cruel practice of animal testing. It mainly engaged in providing beauty products for women. The famous products include Lotus Herbals safe sun cream, Lotus Herbals Anti-aging cream, Lotus herbal Radiant Gold Cellular Glow Salon Grade.
4. Maybelline
It was launched way back in 1915 by T.L. It was later acquired by L’Oréal and in India, it was launched by its subsidiary, L’Oréal India. One of the major factors that have helped this brand to carve its niche is being reasonably priced despite having an international appeal. The Maybelline Colossal range was a huge hit in India which made the brand more popular. In collaboration with puma for the limited collection Maybelline X Puma. The famous Maybelline products in India are Maybelline Baby Lips, Maybelline The Colossal Liner, Maybelline color sensational Lip Gradation, Maybelline colossal kajal, and Maybelline Fashion Brow Duo Shaper.
5. Lakme
Lakmé is a reputed Indian brand which is owned by Unilever. The company is headed by Mr. Anil Chopra who is the CEO of the company. Lakme was founded in the year 1952 by JRD Tata. In 1996 the Tata group decided to sell off its stake in Lakme to Hindustan Lever Limited. Lakmé was also ranked at 47th as one of the most trusted brands in India according to The Brand Trust Report in 2011. This brand also sponsors the Lakme Fashion Week (LFW) twice a year. It also launched the Lakmé Perfect Radiance and Lakmé eye conic kajal which gained significant market share.
6. Biotique
Biotique was launched by Vinita Jain in 1984. This brand also manages to stand out in the world of chemical-based cosmetics as it doesn’t contain any artificial preservatives or synthetic fragrances. The ingredients used are extracted naturally from herbs. Moreover, the herbs/plants used for extracting raw material are also monitored from its nascent stage hence the end product is organic. The proprietary products include cleansers, toners, serum, moisturizers, Hairfall. Biotique is located in Noida, Uttar Pradesh. The famous brands are Biotique Bio Cucumber Pore-Tightening Toner, Biotique Bio Papaya Revitalizing Tan Removal Scrub, Biotique Bio Seaweed Revitalizing Anti Fatigue Eye Gel.
7. VLCC Personal Care
This Company is a well-known brand in India that deals with all herbal cosmetic products and other beauty care treatments. Thus, you can get a wide spectrum of skin and hair care treatments with VLCC Personal Care. Moreover, you will get all the exclusively formulated products from a well-researched team and experts in this field. So, get skincare products, daily care products, and herbal range of cosmetics in India by them. VLCC cosmetics range consist of many skincare, haircare, body care, body firming and shaping, foot care products which are claimed to be herbal or ayurvedic and they suit all skin types.
8. Oriflame
Oriflame is a cosmetic company in India. It sells mainly Beauty and personal care products. It is a multilevel cosmetic marketing company founded in 1967. It was founded by Jonas AF Jochnick and Robert AF Jocnick. It is serving more than 60 countries in the world. They make twenty percent profit by orders collected from the customers. The famous products in India are Love Nature, Possess, Glacier, Royal Velvet, and Feminelle.
9. Shahnaz Husain
Shahnaz Husain is among the most popular Indian cosmetic brands. Shahnaz Husain group was started by Shahnaz Husain which is now one of the leading Indian cosmetic brands. Their wide range of products consists of skincare and hair care products with ayurvedic or herbal formulae and these are also known for their healing properties. The range also has a makeup range. This brand also tries to harness the natural goodness of Ayurveda. Currently, it has around 350 products spread out over different categories like skin, hair, makeup, etc. The brand claims that its USP is the hard work done on research so that the quality of the product is of superior grade.
10. Himalaya
The Himalaya Drug Company was founded in the year 1930 by Mr. M. Manal who had the vision to make Ayurveda accessible to the world. Himalaya has been able to patent its sunscreen, Under-Eye Cream, Anti-Acne range, and Hair Loss cream among others from the United States Patent and Trademark Office. Himalaya is also the owner of the popular face wash ‘Purifying Neem’ which is very popular in a country like India where problems like acne and greasy skin are widespread. Himalaya Herbals is also a very well-known Indian herbal cosmetic brand. Their wide range of products has almost everything from beauty to health care. The beauty range has skin and hair care products and also kajal in the makeup range.
