Juice Cult: Building India’s Only Fresh Juice Brand.
The covid 19 pandemic period has sparked the importance of health and well-being among the people. One of its influences can be witnessed in the Juice Industry. Growth in the juice industry in India may be additionally attributed to several causes, including rising disposable incomes, people embracing Western culture, and increased fruit imports. With a compound annual growth rate (CAGR) of around 25% to 30% over the previous decade, the fruit juice industry is one of the fastest expanding sectors in the drinks category. Technopak, an industry consultant, estimates that the value of the Indian packaged juices market is Rs 1,100 crore ($200 million) and predicts that it will expand at a CAGR of 15% over the next three years. This time, Business Touch Magazine brings you Juice Cult, an emerging juice company. Keep reading to find out how juicy the Juice Cult is.
Juice Cult
Juice Cult, based out of Delhi, is one of the emerging firms that is significantly changing the packed juice market by not including any unnecessary preservatives or sugar. The company’s distinctive approach to production is made possible by cutting-edge tools and the zero-waste philosophy.
There is no other health and wellness programme in India like Juice Cult, which has created over 200 unique juice blends to address any dietary needs. The business was launched as a social experiment to meet people’s needs for fresh juice on a case-by-case basis by providing them with a monthly subscription-based B2C service. In Southwest Delhi alone, Juice Cult has over 500 paying members and claims to have provided over 1.3 million items to over 5,000 clients. The firm expanded naturally and now works with a wide variety of groups and activities devoted to health promotion, such as blood donation camps, marathons, and awareness campaigns.
The Expert Founders
Jatin Sharma, Founder & CEO of Juice Cult is a Globally Certified Juice Therapist. He started his career in the hospitality industry, and throughout his travels tried various cuisines of Bangkok, Turkey, and Abu Dhabi, as well as the local fruit juices. Because of the prevalence of health problems like diabetes, high blood pressure, etc., in India, he planned to introduce technology to assist those in need. Consequently, Jatin decided to deliver his juice to customers’ houses in a manner tailored to their preferences and launched Juice Cult in 2021, providing Delhi with a wide range of fresh juices with utmost cleanliness and hygiene.
Certified in both Ayurveda and holistic coaching, Anuj Vats is an expert in his field. He is an organic farmer and permaculture practitioner. Anuj plays a pivotal role in the company by helping to develop the optimal juice ingredients to meet market demand. Amit Kumar is a firm co-founder and key alliance member. A sales and marketing expert, he is dedicated to helping the company achieve its annual goals.
Current Scenario
India’s juice market is booming due to the increasing interest in fitness and wellness. The past five years have witnessed a proliferation of juice cafés and juice bars across India.
Sitting at a worth of Rs 1,200 crore, the juice market in India is making the beverage industry the most lucrative sector in the country. Unorganised businesses control over 75% of India’s juice sector. Juice shops, juice cafés, and new product line is opening new doors of possibilities to enter the sector and boom in the juicy juice market.
Website : Juicecult.in
