When taking an exam, it’s not enough how accurately we answer the queries. A lot depends upon the time allotted.
Every second of every single day is a resource that you can’t get back – and in the intervening time, the world around you keeps changing, making all your previous progress and learning a little bit more obsolete. So you are not having time, rather buckle up and move ahead.
A thousand years of theory can be made invalid by one single experiment. You are not getting points for cleverness or beauty in your theories if they cannot keep up with the real world. So stop playing foolish, test your theories and discard if they don’t hold up with time.
Building a company is so much more than just having an idea. Every day burns up cash, see many surpassing you, and wear away the morale of the team. Dedication and fervor are not enough, even brilliance loses its meaning. You might just get there eventually, but what really matters is the result TODAY, no matter what it takes.
The journey of the entrepreneur is full of difficulties in the initial prime years, where dream, enthusiasm, learning, experience seems to fade with time. All that is matters is TIMELY RESULTS.
Today we will catch up with the entrepreneurial journey of Suranjan Ghosh. After nonstop working for a decade in many organizations and getting all knowledge and acquiring information, ended up realizing that with time his experience and expertise enhanced and he never compromised on honesty. Still at a point realized that he is disappointed a lot many times when not able to provide the best service to clients. But he had to accept the flexibility in decision making which was limited as it was not his own organization, rather he was working for someone else, who is following conventional methods and unable to visualize, changes that are imminent with growth.
The chance was not missed, and it inspired Mr. Suranjan Ghosh not to go along with the flow and start his own business. Where there can be changes made according to time and decisions are made that can serve his client in the best possible way. His experience and expertise in the electromechanical segment facilitated him to choose the sector he can move forward with.
Who does not want to be their own boss? Entrepreneurship sounds like dream come true, working your own hours, you are free to be creative, you can bring forward your own way of managing your business, dream come true! Not necessarily. Being an entrepreneur involves a large amount of work, and whole responsibility to make it run successfully, finance, the ups and downs to survive, loss, and maybe gain too with time. The journey is rough and is certainly not a fairytale, but yes sure is worthwhile. The most alluring characteristic of an entrepreneur is to be innovative, resourceful, and a risk-taker. You indeed need to be brave enough to pass through storms and so resilience is the key.
Douche Automation Pvt. Ltd is an ISO 9001-2015, ROHS, CE certified technology-driven solution providing company formed in June 2021 for Currency Counting Machine and LED lights manufacturing by Suranjan Ghosh. Douche Automation Private Limited, ever since its inception has not taken a back seat, and has emerged as one of the leading manufacturing services providers to OEMs of Global and Indian brands. The expertise of Douche Automation lies in Electronic Design Serviced, PCB assemblies & Box Build Products.
The philosophy adopted by Douche Automation Pvt. Ltd is Make in India
Douche Automation are into manufacturing 60% of the total produced product in-house. To grow at a fast pace, the company has a strong marketing network across India and also promises to deliver world-class quality and service to consumers. Under the banner of Douche the company is making world-class Currency Counting Machine and LED lights products for domestic, commercial as well as industrial applications. For Mr. Suranjan Ghosh as an entrepreneur, the term “Success” is generating more & more employment for our Nation.
The company has a complete focus on quality, R&D capabilities, market responsiveness, and the ability to scale up manufacturing capacities for meeting clients’ needs distinguishes them and makes them a preferred supplier of cutting-edge quality products. The company offers innovative energy-saving techniques to increase cost-saving opportunities and resolve the energy crisis that is one of the major concerns today in the world. Characteristically this energy saving can be achieved up to 20-50% within a 1 to 3 year payback period.
Douche Automation is are pioneer in developing high-quality LED’S, LED drivers, and other LED lighting products, and these products are manufactured in a plant that has a capacity of millions of LED products per month. LED control gears that perform reliably and perfectly under the power supply conditions prevailing in India. Today the product portfolio of DOUCHE comprises electronic control gears, luminaries, retro LED lighting high on illumination and low on energy consumption, with no compromise in energy savings.
What makes Douche Automation different?
To maintain quality, the company has many quality tests and quality control procedures so that the exact quality of raw materials & components that are required in the products for the best possible output is used. The majority of the raw materials that are used for manufacturing quality products are made in-house. Hence the company has enough control over the pricing. They offer innovative energy-saving techniques to increase cost-saving opportunities and resolve the energy crisis.
The eco-friendly range of LED from DOUCHE offers high-quality optics that promises uniform lighting. The consumer now has the opportunity to replace incandescent and halogen lamps with long-lasting LED lights for uninterrupted service for years. The promise to help their client lighten up and brighten up their homes or workplaces with a motive of achieving durability and nominal cost all across India has motivation like to save the environment and provide durable products to consumers.
Douche Automation Our Vision
To manufacture and sell the best quality product in rational pricing that any consumer can pay and feels satisfied that the money they are paying is worth what they are getting. They don’t believe in overpricing products by adding unnecessary traits which will certainly add no additional value except price leaving the customers unsatisfied.
DOUCHE has a great ambition to spread the wings to diverse, and enter into manufacturing and supply of various other top-quality household products. DOUCHE has a plan for coming up with products having the latest features and technology, all at an affordable for clients
Douche Automation working environment
DOUCHE staffs are honest and are dedicated towards the after-sales service as well, and they do best to endow with prompt after-sales support to their existing clientele. The company considers after-sales service as an unconditional obligation towards their clients, and that’s what all members of the team aim, to provide selfless best service for new and existing clients.
DOUCHE operates very professionally in a healthy working environment where the communication process is open, employer and employees share their ideas and is respectful to each other. They believe in teamwork and every individual team member in the organization knows their role and responsibilities. For them, customers come first and hence provide them with the best possible solution.
The company sets a clear feasible aim at the beginning to recognize what needs to be achieved, based on which the planning is done accordingly. As every day in a business, there is a challenge that needs to be resolved. Based on the issue a decision is made about utilizing the resources optimally for profitability and sustainability.
Organizations like Douche Automation have great motivations behind sustainability which is often complex to achieve. It is unrealistic to create a list of reasons why so many individuals, groups, and communities are working towards this objective. Yet, for most people like Mr. Suranjan, sustainability comes down to the kind of future we are leaving for the next generation. Sustainability as a value is shared by many individuals and entrepreneurs who are opting for this as part of organizations that demonstrate this value in their policies, everyday activities, and behaviors. Individuals have played a major role in developing our current environmental and social circumstances. The people of today along with future generations must create solutions and adapt.
Suranjan Ghosh’s message to the world of entrepreneurs?
For Mr. Suranjan every organization must start one day from scratch, it’s the hard work; dedication, commitment, & self- believe which creates the difference.
“It is always the start that requires the greatest effort.”
Advice from Mr. Suranjan for any other entrepreneur is that growing a business requires being adaptive, which means being open to criticism and its different forms; everything will not always be sugar-coated. Not every idea you have will work, and even though you push hard for an initiative to come through doesn’t mean its right. You’ll need to learn to allow processes to play out without excessive involvement. Make a team that shares the same objective as yours. Like indeed people together can bring revolutionary changes.
While it might be tempting to feed off the highs you get from your successes, you’ll need to learn to stay motivated consistently by appreciating the failures as opportunities. Have the courage to accept highs and lows both without forgetting your objective and maintain to be motivated. Oftentimes, the biggest challenges involve learning how to treat your business objectively. And perhaps this learning will help you to be a successful entrepreneur.
