The major cashew-producing countries in Latin America are Brazil, Columbia, Costa Rica, Honduras, and Salvador. Though cashew is native to Brazil, it gained greater importance in countries like India, Vietnam, and other African countries. India is one of the largest producers, processors, consumers, and exporters of cashew in the world. The current Cashew Nut production in India accounts for 45 percent of the global production. India is the leader in the world in raw Cashew nut production and is also the largest supplier of cashew kernels to the major world markets.
A large number of small and marginal farmers, especially those living on the coastal belts of India, depend on cashew for their livelihood. Cultivation of cashew in India confines mainly to the peninsular areas. The journey of cashews in Goa began nearly 450 years ago when the Portuguese missionaries brought in the Cashew plant from Brazil to prevent soil erosion in the state. In due course of time, the local population was accustomed to the edible property of this marvellous fruit.
Initial Journey of entrepreneur Kumar Pandya
Eventually, the cashew plants grew rapidly along the western coast of India attracting various local businesses. Among them was Kumar Pandya, who started a business of cashew nuts and sold them in the flourishing markets in India. Eventually, various processes such as the removal of moisture using heat chambers and peeling of cashews were employed to maximize the scope of the small-scale industry. Along with the introduction of gradation, the packaging methods also began evolving thus ensuring better delivery of quality products.
Kumar Pandya, an ambitious entrepreneur originally from India, for him it all started when he was just 16 years old and started working in a small business of marketing of lamination in photos business owned by his relative, later on, after completing his bachelors in business management joined Johnson and Johnson company as sales representative later started a company of advertising and printing in Rajkot and then moved to Tanzania, Africa.
Here in Tanzania, he worked briefly for about a year and then started his own company which was related to printing and advertising. Eventually, during the Pandemic he moved to the beautiful beach city Goa in India and founded this present business of cashew processing and allied products in the year 2020. He is the founder of Mansarovar Industries Cashewgoa, a cashew processing company that is adding value locally while creating jobs and boosting the income of farmers and the community as a whole.
Kumar Pandya owns leading the cashew processing industry in Goa
Kumar Pandya in his interview says,
“It is the ardent and intense journey that makes an interesting story of an entrepreneur like us.”
Kumar Pandya currently leads the cashew processing industry in Goa selling quality Goan cashews across numerous outlets and the online platform.
“We envision becoming the customer’s first choice for health by bringing the freshest and highest quality to a maximum number of customers. We expand our business as per the current trends & needs with more products. Mansarovar Industries was founded in 2019 in Goa and focusing on highly appreciated quality, Cashew packed exporter of the product to the customers with best of our Services and Quality as per their needs. Our well Experience marketing manager with the guidance of our mentors makes the valued customer satisfaction. We maintain a well-defined inventory system to keep an up-to-date record of the entire stock of our products available with us to avoid delay of product delivery and are the perfect answer for your best import for our products at affordable price.”
When asked about motivation Kumar Pandy has behind starting the business related to cashew nut he says,
“The cashew industry is one of the highly profitable and high net worth in a competitive field and this inspires entrepreneurs to choose this business.”
Kumar Pandya has a unique story behind naming his company as Mansarovar Industries which deals exclusively in Cashewnut. The name of his company coincides with the name of his son named Manas and besides that, it also signifies the infinite lake of the Mountain Himalayas Manasarovar Lake which holds a very special spiritual value in the hearts of all Indians.
Defining the company’s culture and working of Mansarovar Industries
Defining the company’s culture at Mansarovar Industries Kumar had a lot to say. According to which the company’s culture followed in his company is a customer-first approach with quality and services at its core. He strongly believes in a quality product, capacity in large production, deploying best machines, and prompt delivery of his product.
Quality
The Latest Infrared heating machinery has been installed for achieving the best quality product for consumers across India and abroad.
Capacity
The Company is one of the top five processors of cashew in volume in Goa, it has sufficient volume of production in all grades of kernels to meet the requirements of the customers.
Best machines
Reliable Cashews has the latest Automatic Machinery for Cutting, Peeling, Color sorting, Infrared heating, Packing, and Strapping.
Prompt delivery
The company enjoys a premium in the domestic and international markets for its commitment to quality, consistency, and fulfilment of all committed delivery with zero default.
Mansarovar Industries is different in the way they do business. As they deliver:
- 100% fresh organic product
- Since 2015 we at Cashewgoa have committed ourselves to only one thing -“A Smiling Customer.”
- Fast delivery of their product anywhere for domestic and international clients
Allocation of the resources at Mansarovar Industries is based on a project basis:
- Divide the Project into Tasks.
- Assign the Resources.
- Determine resource attributes.
- Resource Levelling.
- Re-allocate as necessary.
Future plans of Kumar Pandya for Mansarovar Industries Cashewgoa
In an interview, Kumar Pandya told us about his future plans for his business.
“We would like to enter into the retail business with pouch packing and distribution business of cashew and other dry fruits in various flavors to different parts of India and abroad.”
If you are in the cashew nut processing business, you need to understand it is not an easy task and requires a good understanding of the science behind manufacturing your product. Your scale of business will depend on it a lot. With that decide what will be your reach. Decide the storage area you are going to keep your goods in. The growth will follow if you thrive in the market and the cashew nut processing business needs investment and time. You will also need a workforce that will help in the process. Testing has to be done to check if the composition is safe and is well maintained in quality. For Kumar Panday, it’s just the preliminary stage he has achieved and a lot is still left.
Kumar had a different approach and definition of success
“Success is defined not merely by the turnover of a company but also the happiness index of its clientele and its employees, and we at Manasarovar believe that success can be achieved by only teamwork.”
The new economics of service requires innovative measurement techniques. These techniques calibrate the impact of employee satisfaction, loyalty, and productivity on the value of products and services delivered so that managers can build customer satisfaction and loyalty and assess the corresponding impact on profitability and growth. In fact, the lifetime value of a loyal customer can be astronomical, especially when referrals are added to the economics of customer retention and repeat purchases of related products.
Similarly, Mansarovar Industries Cashewgoa also enjoys customer loyalty. Customer loyalty and referrals can only be possible if you provide good quality products and timely delivery the first time and then every time. Customer satisfaction drives customer loyalty. Customer loyalty drives profitability and growth. Kumar said in an interview,
“We have a very good social media marketing strategy that generates potential leads. We also have good referrals from our existing customers”.
Companies that measure the stream of revenue and profits from loyal customers (retention) and repeat sales.
Sharing the message to the entrepreneurial world
Kumar says,“Yes, I would like to say one thing to all my fellow entrepreneurs that never lose hope and follow what you have started, it’s always going to pay you back.”
For many new people, entrepreneurship can appear to be a gallant journey. However, the reality is that starting a business and being an entrepreneur is not that filled with glory. It’s all about solving one problem at a time and hitting milestones. Many days can be normal and some even stressful or dull, such as when you have to come up with a month’s worth of content for your social media. Oftentimes, people don’t start or don’t finish their product/website because they have superhuman ideas of what it means to be an entrepreneur. It’s far more sensible to look at entrepreneurship as a problem-solving career, which will save energy and help you stay in it for the long run.
