Jive with Deepti
Deepti, a student who had never given much thought to fashion and spent most of her life donning casuals, decided to join the glamorous fashion world, altering the course of her life.
In the year 2013, Deepti launched her Instagram account “JiveWithDeepti” (JWD) while working as a Media Manager in Dubai. She has since then moved up by leaps and bounds in the entertainment, travel and fashion industry.
She caters to her avid followers through her blogs and social media posts. Her simplicity and timely posts have hooked fans across the globe, showering their love and warmth for her. Presently “JWD”, having over seven hundred thousand followers, provides a new and enriching perspective on life.
Today, across Asia and particularly the Middle East, Deepti is acknowledged as one of the most significant social influencers. Deepti has been awarded numerous awards, which include the following:
Won: Best Asian Blogger 2013 Masala Awards (Nominated for the same category in 2014 & 2015) UAE
Nominated: “Best Female Personality” at Ahlan People’s Choice Awards UAE 2014
Nominated: “Best Blog” at the Ahlan People’s Choice Awards UAE 2015 & 2016
Nominated: “Lifestyle Social Media Star of the Year”, for the Stylist Magazine UAE Social Media Awards 2016 & 2017
“I feel obligated to share my experiences with the younger generation because of my excitement and love for fashion and travel”, adds Deepti when talking about her passion for blogging.
She started her journey working in the media management department of a premium fashion company in Dubai. She went on to say, “I’ve worked with some of the most prestigious brands and stores in the world, such as Dior, Gucci, Dolce & Gabbana, Bvlgari, Jimmy Choo, Bloomingdale’s, Harvey Nichols and many others. It has been an incredibly rewarding experience.
Apart from the blogging journey, Deepti has also worked with a diverse range of businesses and brands, some of which include Samsung, Amazon India, The Dubai Mall, Emaar, Dubai Tourism (DTCM), Dubai Food Festival, Address Hotels, Spain Tourism, Mauritius Tourism, Zurich Tourism, Tanishq, Al Jaber Opticals, Malabar Gold & Diamonds, and a significant number of other organizations.
She was featured in the Emaar ad campaign, shown at Reel Cinemas, The Dubai Mall Screens, and Emirates In-flight Entertainment.
Sailing through The Pandemic
The rise of Covid in 2020 was a dampener for travellers, bloggers and content creators. When people are cramped together within their houses, working hard to make ends meet, caring about their appearance simply cannot be a top priority.
“Over the course of the last two years, I’ve focused on taking care of my body. I finished the Yoga Teacher Training course offered in Rishikesh, India. Nowadays, when I produce content, JWD focuses on people’s health and general well-being,” added Deepti.
When it comes to social media, Deepti considers consistency to be the real king. “Since I began using social media in 2013, I have maintained consistency. I have been open with my followers about my experience, and they appreciate my work.Social media has inspired her to go on regardless of the circumstances and the appreciation coming in makes her tasks more enjoyable.
Luxpresso
During the pandemic, Deepti launched her online magazine “Luxpresso”. Deepti visualized presenting a peek into the luxurious life of the
Elites that cater to the aspirations of individuals of all different socioeconomic levels.
“During the lockdown, I was looking for ways to spend my time effectively and came up with the concept of working on Luxpresso.
Luxpresso provides a complete directory of the world’s finest high-end services, products, and travel destinations. The magazine covers a wide range of lifestyle issues, from fashion and celebrities to interior design and cars, as well as travel, the arts, and weddings.
“This experience has been fantastic thus far, and I’ve learned a lot. I am incredibly grateful to have this opportunity,” Deepti says.
Deepti continues by saying with the caveat that “Every endeavour has its share of hurdles to overcome,” while outlining the challenges they faced in bringing the magazine Luxpresso to fruition. According to Deepti, the most challenging obstacle to overcome was Luxpresso’s lack of market acceptance due to the saturated nature of the sector. Since the initiative is still in its infancy, it is too soon to declare victory.
On whatever platform she uses, whether it is JiveWithDeepti or Luxpresso, Deepti believes that it is her obligation to offer exciting content for her audience. “I have a lot of faith that people would agree with my interpretation of the business world & acknowledge the amount of work that goes into making both my social media and my magazine effective,” she adds.
For her social media channel and Luxpresso Magazine, Deepti has had the opportunity to conduct interviews with esteemed guests. “The experience has been incredible, and my interactions with the many companies have given me a great degree of confidence in myself and the choices I make. Being in close proximity to renowned people not only helps me to get insight into how these people work under pressure, but it also infuses my own life with a feeling of excitement.”
Advice from Deepti’s Wisdom
“In the modern world, there is no such thing as free lunch. In addition, a great amount of effort must be put in for any endeavour, product, or piece of work to be successful. Therefore, you should prepare to exert a significant amount of work. You may find yourself feeling disheartened and lacking inspiration at a number of different moments along this route; despite this, you must not give up.
According to the travel and trends connoisseur, maintaining as much sagacity, constancy, and relevance as one can is the key to making dreams into reality. People must find out what it is that their audience wants and then develop content that is explicitly geared toward satiating those desires. If you can retain your composure, you will attain your objectives. Furthermore, she recommends having trust in who you are, and the rest will be given by the universe. Thus, believing in oneself and working hard for your dreams are the critical ingredients for success that help one achieve great heights in life.
